
Equal Parts was founded by Maxine Goynes and Jordan van der Weyden with the goal of creating value-driven creative content that reflects the real world around us.
Our focus on documentary, unscripted and live storytelling has allowed us to produce compelling and thought-provoking content that resonates deeply with audiences. We are a team of passionate storytellers who are dedicated to bringing unique stories to life in innovative and captivating ways. Contact us today to bring your story to life.
GLOBAL PERSPECTIVE
OUR TEAM


Our team of creative professionals all share the belief that great work can only come from the right balance of diverse minds and a deep understanding of the world around us.
That’s why we ensure that each member brings a unique voice that contributes to our global perspective.
Our team of creative professionals all share the belief that great work can only come from the right balance of diverse minds and a deep understanding of the world around us.
That’s why we ensure that each member brings a unique voice that contributes to our global perspective.
Maxine Goynes
Jordan van der Weyden
Co-Founder
Co-Founder
Our team of creative professionals all share the belief that great work can only come from the right balance of diverse minds and a deep understanding of the world around us.
That’s why we ensure that each member brings a unique voice that contributes to our global perspective.
We leverage our multicultural experiences to help brands resonate with diverse audiences, all while staying true to the brand’s identity. Contact us to see how we can help you achieve your creative goals.